Software as a Service - (SaaS)

Having the right tool for the job makes all the difference

Great things come in small packages

Technology has come a long way in a very short period of time. The creation of the first computer soon led to the advancement of the internet, then the development of smart phone, mobile operating systems and not artificial intelligence. As technology continues it's advancement many businesses will need to make necessary changes in order to grow and thrive in their new, fast-paced environments.

"Information, technology and are becoming inextricably interwoven. I don't believe anyone can talk meaningfully about one, without talking about the others." -

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What is Software as a Service (SaaS)?

Software as a service is a way of delivering centrally hosted applications over the internet as a service. SaaS applications are sometimes known by other names:

  • Web based software

  • On-demand software

  • Hosted software

In the software on demand SaaS model, the provider gives customers network-based access to a single copy of an application that the provider created specifically for SaaS distribution. This application runs on the SaaS provider’s servers, freeing the software’s users from a number of responsibilities.

Step up your business tech with Software as a Service (Saas)

Traditionally, business software is installed on individual computers and takes an adminitrator to maintain and update it continuously. It can limit businesses when different departments need to collaborate, work from a communal database, or update data on a continuous basis.

This is where cloud computing steps in. The cloud is, in its most basic form, “software, data storage, and processing power” available over the internet. Instead of installing software directly onto your computer, programs are available through a website or app. This type of software is called software as a service, or SaaS. Not every piece of software is available over the cloud, but for most businesses, using software as a service helps keep them ahead of their competition.

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How can Software as a Service (SaaS) help my business?

Instead of installing and maintaining software, with software as a service, you simply log in to it with a device that can access the internet. The provider manages everything related to the application, including security, availability, storage, and performance. This frees your information technology (IT) department from complex software and hardware management, which lets them focus on more important duties.

Software as a Service is different

Traditional software, also known as on premises or on prem, is generally a large, upfront expense with limited installations. Updates come in the form of new versions of the software that must be paid for and installed again. Computers and a company’s servers must have the capacity to store the application and all its data, and if anything goes awry with the hardware or software, the user has to fix it. Even something as random as a power outage can completely disrupt usage.
SaaS, on the other hand, is often a subscription-based service with pricing options for single or multitenancy — multiple users who can access and use the program simultaneously. Any updates, large or small, can be performed automatically and are part of the service. The SaaS provider often offers training so users can get the most out of their investment, and because the software is housed on the provider’s servers, all the user has to maintain is a connection to the internet.

Advantages of Software as a Service?

SaaS facilitates remote application hosting and delivery, making this the key advantage of SaaS: painless application access. Customers who use software as a service have no hardware or software to install, maintain, or upgrade. Access to these applications is easy because you just need an internet connection.
Additional benefits of SaaS include:

  • Wide spread adoption

  • ​Lower initial costs

  • Painless upgrades and updates

  • ​Seamless integration

  • ​Scaleable as the company grows

  • Off-line functionality

Software as a Service empowers your company to perform better

Agency Innovations has several Service as a Solution application that we use in order to help streamline your business, grow your client base and provide greater social proof/authority.

Services we offer are:

  • Click Proof - an application designed to run seamlessly with your website/landing page which creates a sense of urgency and "follower-ship" from your visitors by showing a real-time update of all current viewers on the page, those checking out products and making purchases. Our Click Proof application has proven to increase conversions by 34%.

  • Email Verifier - it's important that your messages, drip campaigns and emails be read by as many people as possible to increase conversions and sales. The problem many face is that their email lists are full of spam/fake email addresses which cause the sender reputation to decrease. The lower your sender reputation also correlates to a lowered deliverability rate and lower revenue. Agency Innovations' Email Verifier integration boosts your sender reputation and deliverability by an average of 26% and we have yet to see a bounced email for any gmail users.

  • ​Push Boost - a lot of traffic that lands on websites and/or landing pages bounces without providing any valuable contact information which could be used for blast advertising or re-targeting advertising campaigns. Push Boost was developed to secretly collect that valuable contact information from visitors without them having to enter it themselves. Then the most brilliant and innovative feature of Push Boost is the ability to literally send out push notifications to these potential customers/clients that will show up on their web browser corner and will remain there until they actively engage with it or click on the "x".

  • ​Work Hub - with Work Hub, tracking the productivity and time spent on tasks for all your digital assistants and remote workers becomes a breeze. Work Hub is an application that provides each user with a special link which can be thought of as a "digital punch card." This link keeps track of time spent working on tasks, tracks the progress of each task assigned to specific workers and even takes screen shots at random times - sending them to the employer so that you can physically see what your employees are working one.

  • ​MiniMe - MiniMe is a unique applications with 5 distinct features: Link Shortener, Deep Links, Retargeting Links, Link Tree and Link Splitter.

    • Link Shortener - most people will not remember a link that looks like "www.mysite.com/l18d7rk4k6_js7" but if that link is more specific and custom ("www.mysite.com/product") then data shows that it's over 60% more memorable and increases the likelyhood of a purchase by over 38%.

    • ​Deep Links - with a majority of people (over 70%) using and preferring mobile browsers it's important to make sure that a business is optimized for mobile conversions. Deep Links allows businesses to use specific links that are designed to send traffic to mobile apps instead of mobile browsers. The reason this is so important is because mobile applications (like Facebook, LinkedIn, Instagram, YouTube, etc.) do not require the user to log in - they're already logged in so when your link is clicked it automatically opens the app and takes them to the desired page. This directly impacts conversion rates because if the link was not optimized for mobile usage then after clicking the link it would open up a mobile web browser where they would have to first log in, then try and navigate to the correct page they were originally seeking. Deep Links will typically double conversion rates among mobile users.

    • ​Re-Targeting Links - this is a very special application that allows a business essentially use tracking software on other company's websites. With Agency Innovations' Re-Targeting Links application a business can use a highly authoritative site such as a news article, a well known how-to video or other source and send traffic to it directly while capturing all their contact information in order to use for re-targeting advertisements. As an example, CBD is very difficult for most people to advertise as it's banned on Google and Facebook Advertising. A business using our Re-Targeting Links application could send visitors to an article discussing all the health benefits of CBD use. They would then be able to track everyone who followed that link, create both custom and look-a-like audiences for greater size/scope and then use that to put re-targeted advertisements in front of as all these people would already have an interest in CBD itself.

    • ​Link Tree - for websites or apps that only allow you the ability to promote one link then Link Tree is the perfect tool. With Link Tree a business has the ability to take traffic who clicks on their one link and redirect them to any number of different links of their choosing. It can be thought of as more of a directory link which will help get traffic going to all the right places.

    • ​Link Splitter - if your business is in the process of split testing and trying to figure out which links or placements work best then the use of Agency Innovations' Link Splitter is the ideal tool. With Link Splitter you'll be able to split test and even set limits on the amount of traffic that is diverted from one link set to the other.

Our Digital Marketing Expertise

Search Engine Optimization - SEO

Through careful keyword research and white hat practices, we can help you achieve high rankings in the major search engines.

Website Design & Development

With millions of websites on the internet you want to be sure your website stands out, represents you well, and most importantly, helps your organization grow.

Social Media
Marketing

Social media marketing is a critical element in staying connected with your audience. We help keep your social community engaged.

 Pay-Per-Click (PPC) Advertising

While SEO offers long-term growth, sometimes you need an immediate boost. Agency Innovations' PPC campaign ensures that the money you spend is put to the very best possible use.

Video & Logo
Creation

There is no more powerful way to get your message across than through video and branding with a good logo. Engage your audience by telling your story and sharing your mission.

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Conversion
Optimization

Turn more site visitors into customers! Our experts utilize the latest Conversion Optimization techniques to help increase the percentage of passive website visitors into active users.

 Automation Build-Outs & Chatbots

Whether your busy with all the other tasks at hand or if you've closed for the day - automation build-outs will continue to work and push your business forward without ever taking a break.

Software as a
Service

Grow your customer base, attract new clients, generate referrals, increase the size and scope of your business's reach with Agency Innovations' innovative software integrations that work covertly.

Tracking and Re-
Targeting

Our experts will flood your website with interested prospects, tag all visitors with tracking information and then use the latest Re-Targeting techniques to bring them back and convert them into buying customers

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